Lead Generation Tug-of-War Between Franchisors and Franchisees
Do franchisees generate their own leads? Discover the collaborative lead generation partnership between franchisors and franchisees for mutual success.
Facebook Ads for Franchisors Made Easy—Seriously!
Simplify facebook ads for franchisors! Discover proven methods for lead generation, targeted campaigns, and maximizing your ROI.
10 Proven Franchise Advertising Strategies for Maximum Impact
Discover 10 proven franchise advertising strategies to boost brand consistency, drive local sales, and empower your franchisees.
The Definitive Guide to Franchise vs Corporate Marketing
Master franchise vs corporate marketing. Learn core differences, digital strategies, and how to balance brand consistency with local impact.
How to Optimize Your Franchise GMB Marketing Without Losing Your Mind
Master franchise gmb marketing: scale locations, boost local SEO, streamline reviews, and maximize ROI with expert tips and tools.
From Local to Global, Digitally: Multi-Location Advertising Made Easy
Discover how digital advertising for multi-location businesses boosts leads, brand unity, and local growth with expert strategies.
Franchise vs. Corporate Marketing: How to Balance Brand and Local Strategy
Let’s talk about one of the most confusing power struggles in multi-location marketing: Franchise vs. Corporate. Who controls the voice? Who owns the leads? And why does every franchisee seem to think their cousin’s Instagram strategy is better than your national campaign? At Latitude Park, we spend our days (and too many of our nights) helping brands figure […]
What Google’s Algorithm Updates Mean for Your Franchise
Google’s at it again—tweaking, twisting, and turning the dial on what shows up in search results. If you’re running a franchise and suddenly your traffic dips or your location pages go MIA, no, it’s not you. It’s Google. (Okay, it might be you a little.) But don’t worry. We’re not here to doomscroll through analytics together. At […]
How Paid Ads Can Help You Sell More Franchise Locations
Let’s get one thing straight—if you’re still relying on word-of-mouth and outdated marketing tactics to sell franchise locations, you’re leaving money on the table. Scratch that—you’re practically throwing it out the window. In a world where attention spans are shorter than a TikTok dance and competition is fiercer than a Black Friday sale, you need […]
The Importance of Digital Presence for Franchises in 2025
Let’s be real: if your franchise doesn’t exist online, it might as well not exist at all. In 2025, having a killer digital presence isn’t just a nice-to-have—it’s your golden ticket to staying relevant, visible, and ahead of the competition. The world has gone digital-first (if not digital-only), and franchises that fail to adapt are […]