Meta ads (think Facebook and Instagram) are still some of the most effective digital tools for franchise growth—if you know what you’re doing. But here’s

It’s 9:17 p.m. Someone’s lying in bed, doom-scrolling Instagram for the fifth time today, thumb in full Olympic form. Your ad appears—another stock photo of

Franchise marketing on Meta (formerly Facebook) isn’t like running ads for a single brand. It’s like conducting an orchestra where every franchisee plays a different