From Local to Global, Digitally: Multi-Location Advertising Made Easy
Discover how digital advertising for multi-location businesses boosts leads, brand unity, and local growth with expert strategies.
Ad Extensions That Actually Work for Local Businesses (No Magic Required)
Discover the best google ad extensions for local business clients to boost visibility, drive leads, and increase ROI with proven strategies.
The One Meta Ads Mistake We See Franchisors Make (Again and Again)
Meta ads (think Facebook and Instagram) are still some of the most effective digital tools for franchise growth—if you know what you’re doing. But here’s the kicker: most franchisors don’t. Or more specifically, they’re making one fundamental mistake that cripples their performance before the ads even launch. At Latitude Park, we’ve run Meta campaigns across dozens […]
Digital Ads vs. Attention Spans: How to Win When Everyone’s Tired of Being Sold To
It’s 9:17 p.m. Someone’s lying in bed, doom-scrolling Instagram for the fifth time today, thumb in full Olympic form. Your ad appears—another stock photo of someone grinning and gripping a product like it contains the secrets of the universe. They scroll right past. So fast, you could bottle the wind. Welcome to the modern battlefield […]
How to Effectively Structure Meta Campaigns for Franchise Growth
Franchise marketing on Meta (formerly Facebook) isn’t like running ads for a single brand. It’s like conducting an orchestra where every franchisee plays a different instrument—some on rhythm, some off-key, and a few just doing their own thing entirely. When you’re managing Meta ad campaigns across multiple locations or regions, structure isn’t just helpful—it’s essential. […]
Why Your Google Ads Performance Is Dropping—And What to Do About It
Welcome to the part of the marketing rollercoaster where your CPC spikes, your conversions vanish, and your once-glorious ROAS now resembles a sad emoji. If you’ve been staring at your Google Ads dashboard like it’s a broken vending machine, you’re not alone. Performance drops are happening all over, and no, it’s not just you or […]
Franchise vs. Corporate Marketing: How to Balance Brand and Local Strategy
Let’s talk about one of the most confusing power struggles in multi-location marketing: Franchise vs. Corporate. Who controls the voice? Who owns the leads? And why does every franchisee seem to think their cousin’s Instagram strategy is better than your national campaign? At Latitude Park, we spend our days (and too many of our nights) helping brands figure […]
Top On-Page SEO Tactics for Multi-Location Brands
Let’s get one thing straight: if you’re running a brand with multiple locations and your on-page SEO strategy consists of one lonely “Locations” page with a list of cities and zero personality—you’re doing it wrong. Here at Latitude Park, we help franchises, regional chains, and multi-location businesses level up their local visibility without sounding like a […]
What Google’s Algorithm Updates Mean for Your Franchise
Google’s at it again—tweaking, twisting, and turning the dial on what shows up in search results. If you’re running a franchise and suddenly your traffic dips or your location pages go MIA, no, it’s not you. It’s Google. (Okay, it might be you a little.) But don’t worry. We’re not here to doomscroll through analytics together. At […]
Why Meta Advertising Costs Are Increasing in 2025 (And What You Can Do About It)
If you’re a digital marketer, business owner, or even someone with a personal brand trying to navigate the labyrinth of social media advertising, you might have noticed something: the cost of advertising on Meta platforms (Facebook, Instagram, and other related properties) has been steadily climbing. In 2025, this trend isn’t slowing down, and in fact, […]