Franchise vs. Corporate Marketing: How to Balance Brand and Local Strategy

Franchise vs corporate marketing

Let’s talk about one of the most confusing power struggles in multi-location marketing: Franchise vs. Corporate. Who controls the voice? Who owns the leads? And why does every franchisee seem to think their cousin’s Instagram strategy is better than your national campaign? At Latitude Park, we spend our days (and too many of our nights) helping brands figure […]

What Google’s Algorithm Updates Mean for Your Franchise

Google Algorithm Update

Google’s at it again—tweaking, twisting, and turning the dial on what shows up in search results. If you’re running a franchise and suddenly your traffic dips or your location pages go MIA, no, it’s not you. It’s Google. (Okay, it might be you a little.) But don’t worry. We’re not here to doomscroll through analytics together. At […]

Audit your website by submitting the form below.

Submitting your website may take a moment. Please stay on the page until you receive confirmation with a green check.