The One Meta Ads Mistake We See Franchisors Make (Again and Again)
Meta ads (think Facebook and Instagram) are still some of the most effective digital tools for franchise growth—if you know what you’re doing. But here’s the kicker: most franchisors don’t. Or more specifically, they’re making one fundamental mistake that cripples their performance before the ads even launch. At Latitude Park, we’ve run Meta campaigns across dozens […]
Digital Ads vs. Attention Spans: How to Win When Everyone’s Tired of Being Sold To
It’s 9:17 p.m. Someone’s lying in bed, doom-scrolling Instagram for the fifth time today, thumb in full Olympic form. Your ad appears—another stock photo of someone grinning and gripping a product like it contains the secrets of the universe. They scroll right past. So fast, you could bottle the wind. Welcome to the modern battlefield […]
How to Effectively Structure Meta Campaigns for Franchise Growth
Franchise marketing on Meta (formerly Facebook) isn’t like running ads for a single brand. It’s like conducting an orchestra where every franchisee plays a different instrument—some on rhythm, some off-key, and a few just doing their own thing entirely. When you’re managing Meta ad campaigns across multiple locations or regions, structure isn’t just helpful—it’s essential. […]
Why Meta Advertising Costs Are Increasing in 2025 (And What You Can Do About It)
If you’re a digital marketer, business owner, or even someone with a personal brand trying to navigate the labyrinth of social media advertising, you might have noticed something: the cost of advertising on Meta platforms (Facebook, Instagram, and other related properties) has been steadily climbing. In 2025, this trend isn’t slowing down, and in fact, […]
Marketing Resolutions for 2025: Break Bad Habits, Embrace New Strategies
As the champagne flutes are raised and the clock strikes midnight, marketers everywhere make a silent vow: “This year, we’ll do better.” The start of a new year is the perfect time to reflect on your marketing wins and losses from the past year and set actionable resolutions for the year ahead. At Latitude Park, we believe 2025 […]
The Future is Now: Digital Marketing Trends to Watch in 2025
2025 is fast approaching, and if 2024 was a rollercoaster for digital marketing, 2025 is shaping up to be a full-blown theme park—complete with twists, turns, and the occasional nausea-inducing drop. Marketing trends are evolving at breakneck speed, and keeping up can feel like trying to master TikTok dances while blindfolded. But fear not! Latitude Park is […]
How to Build a Scalable Social Media Strategy for Multi-Location Franchises
Managing social media for a single business is like trying to keep a plant alive—it’s tricky, but doable if you water it regularly, give it enough sunlight, and occasionally tell it how beautiful it is. Now, managing social media for a multi-location franchise? That’s like trying to keep a whole forest alive while simultaneously fending off […]
How to Use Google Ads for Local Businesses: A Step-by-Step Guide
In the fast-paced world of local business, getting noticed can feel like an uphill battle, especially when your competition is just a Google search away. That’s where Google Ads comes in. Whether you’re running a cozy coffee shop or a bustling auto repair service, Google Ads is a powerful tool that helps you reach customers exactly when […]
Why SEO Still Matters in the Age of AI
Navigating the world of digital marketing can feel like trying to solve a Rubik’s Cube blindfolded—especially with AI’s constant twists and turns. At Latitude Park, we know that keeping up with the latest developments can be both exhilarating and a bit overwhelming. The rise of AI has undoubtedly transformed the marketing landscape, but does that […]
Franchise Lead Generation: Strategies to Attract and Convert Prospective Franchisees
Attracting high-quality franchise leads is essential for building a successful franchise network. With numerous opportunities available, standing out and drawing in the right candidates requires a strategic approach. Effective lead generation involves more than just broad outreach; it requires targeting individuals who align with your franchise’s values and goals. This means leveraging digital marketing tools […]