The Different Types of SEO: A Complete Guide
After creating a website, most business owners run to start optimizing without considering the different types of SEO. It’s essential to know and understand the available types of SEO to know the best fit for your business. Understanding the different types of SEO helps you create the best marketing strategy for your business. There are […]
What Is the Difference Between SEM and SEO?
Nearly 70% of all activity online begins with a search engine like Bing or Google. Unfortunately, only 0.78% of Google users click on results from the second page. If you’re not ranking at the top of the first page, you’re losing business. Your competitors are likely reaching those consumers instead. With search engine marketing (SEM), […]
9 Effective Digital Marketing Tips for Businesses
About 20% of small businesses fail within the first year. By the end of a decade, only 30% of the businesses that started are left standing. That’s a 70% failure rate. If you want to set your business up for growth and success, you need a strong digital marketing strategy. You can reach new customers, […]
8 Reasons Why Every Business Should Have an SEO Strategy
Search Engine Optimization (SEO) strategies help business websites feature on the top of search engine platforms. These platforms include Bing, Google, and Yahoo. When an individual is searching for something specific on Google, the websites that feature at the top of the page often get the most business. Effective SEO strategies allow companies to grow […]
What Are the Different Types of Content Marketing?
In 2020, nearly 40% of marketers said that content marketing was a very important part of their marketing strategy. Two of the most common measurement techniques to determine the success of content marketing campaigns are total sales and web traffic. If you’re new to the world of content marketing, it might seem a little unclear […]
11 Disastrous Online Marketing Mistakes (and How to Avoid Them!)
Digital marketing is a rapidly evolving and constantly growing industry. In fact, it is predicted that by 2023, $146 billion will have been spent on digital marketing efforts. For any business, digital marketing is usually a key factor in success. But, without proper online marketing, you may begin to see less-than-favorable results. So how do […]
The Best Backlink Strategies for 2021
Over 60% of marketers are focusing on growing their search engine optimization (SEO) and organic presence this year. SEO can boost your online ranking, allowing you to generate traffic, leads, and sales. In fact, over 50% of web traffic starts on an organic search. Unfortunately, over 75% of people don’t look beyond the first Google results […]
COVID-19 Coronavirus Messaging For Businesses
Because many businesses may be shifting their availability over the next few weeks and months it is critical to establish a message that can be delivered to customers seeking to know if a business will be open or not. Because of this we have developed an open message and closed message that can be used […]
How SEO and PPC Work Together and How They Are Different
SEO and PPC both play a critical role in business exposure to generate revenue for online only companies and location based businesses. Each one can be used strategically for branding and sales, and work together to drive business on the web and in-store. The question is how do you sell SEO and PPC? When is […]
How can I make Google Adwords work for my business today?
PPC or Pay-Per-Click advertising has been steadily increasing in usage year after year. It’s no secret that if you want the phone ringing and money coming in then you need to have an effective PPC campaign bringing in visitors to your website, phone number, lead form and product checkout page. How many of you have […]