Everything You Need to Know about Advertising on Instagram
Instagram has emerged as one of the largest and most lucrative platforms in the world, generating more than $51 billion in a single year. Because of this, you’ll gain some traction when you learn the ins and outs of Instagram advertising. The social media outlet is a hotbed of potential leads and customers when you figure […]
What is Franchise Marketing and Why Is It Important?
Are you aware that half of all small businesses go under after five years? If you’re hoping to avoid becoming part of this grim statistic, you’ll need to ensure that you’re using the best approaches to marketing. And if you’re running a franchise, you’ll need a strategy that helps you expand your operations while considering […]
9 Common Franchise Marketing Mistakes and How to Avoid Them
Are you sick of all of the marketing information available that just doesn’t apply to your business? Well, you’re not alone. There are over 673,000 franchise owners in the US that are familiar with this pain. Franchises have many differences from other businesses. They have a brand to uphold, different oversight structures, and varying abilities […]
Top 10 Signs You Need to Hire an SEO Agency
Every year, businesses of all sizes spend more marketing businesses online. For the first time ever, ad spending broke the $600 billion threshold in 2022, and it’s expected to go much higher this year and for years to come. What if we told you there are ways to reduce your digital marketing expenses in the […]
11 Reasons to Hire Review Management Services for Your Business
95% of consumers use the internet to read reviews before they make a purchase. As a business owner, you’ve worked hard to make your business a reality. Attracting customers relies heavily on your business’s reputation. But establishing your business’s reputation can bring a whole new set of challenges with it. It requires extensive review management […]
11 SEO Content Ideas to Try in 2023
In the US alone, over 70% of people use the internet to look for products and services. This means that if you want your brand to be successful, you need to make sure your content excels at search engine optimization (SEO). SEO is constantly evolving, and in order to stay ahead of the curve, you need […]
Patient Reviews: The Marketing Secret for Medical Practices
Private medical practices are among those that rarely manage their online reputation. This is a shame because many potential patients research their doctors online before making an appointment. A few bad reviews can sour them on your practice, no matter how good you may be. In a world where patients can easily share their experiences […]
Franchise Marketing Powerhouse: How To Reach Audiences Far and Wide
Did you know that approximately 300 companies start franchising every year? Franchisees need to market their businesses to find the right customers and achieve success. However, this can be difficult without the proper tools and knowledge. Most franchises don’t have the time or money to waste on ineffective marketing techniques. Keep reading this article and […]
How to Structure Your Content Marketing Campaign in 2022 and Beyond
Is content marketing worth your time and effort? Well, it might be worth listening to what the most experienced marketers say. When asked, 96% said that content marketing positively impacted their brand and business. But to succeed with content, you need a plan of action and some content marketing tips to master your next campaign. To […]
Competitor Keyword Research: Is It Really That Important?
When it comes to the world of conducting business online, competition is the name of the game. In the digital age, you are often not just competing with the local businesses in your area; you are competing with hundreds of online businesses. While this can be difficult to navigate, the good news is that there […]